Taylor Hooper

With over two decades’ experience as a business owner, marketer, and content strategist — and an MSc in Digital Marketing — I help ambitious brands bring clarity to their marketing through joined-up strategy, messaging, and execution. I trained as an actor, worked as a portrait photographer, and have always been driven by a deep interest in people: what they value, how they think, and what makes them act. Since 2021, I’ve worked with KD in London to solve complex growth challenges, combining sharp commercial thinking with creative empathy and a collaborative, human approach.

Work Experience

Managing Director and Head of Strategy

KD Web

January 2024 – present

London

Head of Strategy and Business Development

KD Web

November 2021 – January 2024

London

Marketing & Business Development Consultant

2015-2021

New York, New Hampshire, Vermont, London

Delivering successful marketing and business development solutions to SMEs in multiple sectors, both in the US and the UK.

Key Deliverables:

Marketing & Media Strategy:

Oversight and delivery of marketing campaigns and media strategy.
Review of brand identity and current market presence, to make recommendations on approach, structure and to establish requirements for new content.
Define new marketing and media strategy, based on understanding of clients’ business and their long and short-term goals, to create a holistic media and communications approach.
Delivery of strategy through production and deployment of content.
Overseeing brand identity, formalising the look and feel across all media outlets virtual and real world. Including consultation on website strategy and UX Design.
Liaising with other service providers to deliver changes.
As an example, led the marketing strategy for the 2016 Political Campaign of Aaron Gill, providing comprehensive media communications support.
As a further example, led content creation and consulted on digital marketing strategy for a new theatre companies first production. Resulting in a sold out run and doubling of estimated profits.

Content Creation:

Headshots and other commercial marketing photography
Video production
Graphic design for print and digital media
Copy writing
Social media posts and paid advertising across multiple platforms

Business Development Manager

Fortunis Capital

April 2020 – June 2020

London

Project managed a successful brand relaunch, repositioning Fortunis as a Venture Capital Firm. Contributing to a 373% growth in their science and tech impact fund.
- Collaborating with Senior management and external creatives I led the redesign and production of the logo, website and other marketing materials. This included sourcing, hiring and managing creatives.
Introduced £2.25 Million in investments to the firm

Head of Client Services

DavidsonMorris Solicitors

May – November 2019

London

I developed 4 new propositions aimed at attracting new and retaining existing clients; principally, establishing the Tier 1 Start-up and Innovator Visa client journey, including developing relationships with multiple Endorsing Bodies. Positioning DavidsonMorris as a leader in this space.

Key Deliverables:

Client Development & Retention:

Delivering a 20% increase in conversion over a 2-month period, led competitor analysis of other immigration law firms, gaining insight into marketing, pricing and services. Contributed to the refinement of a package proposition for immigration law services.
Developed a client review and retention strategy by creating a comprehensive list of active clients, both private and corporate, and defining approaches for ongoing client care ensuring that DavidsonMorris proactively engages with clients.

Business Acquisition:

Supported the shaping of a new proposition to support clients with Employment Law queries. Project managed the build-out of client acquisition packs, including call scripts and email templates specifically for this area of law which was new to DavidsonMorris.

Operational Set-up of Tier 1 Innovator and Start-up Visa:

Set-up the firm's approach to enable clients to apply via the changed visa regulations.
Developed relationships with the New Endorsing Bodies for the tier 1 Start-up and Innovator visa routes from initial contact to ongoing relationship management, a differentiator for Davidson Morris at this early stage. Onboarding of first clients under the new Tier 1 Scheme.

Management of the welcome team:

Reworked phone and email scripts for clarity, enabling call handlers to respond to 30% more enquiries per day and enhancing customer experience.
Resulting in a 50% increase in paid telecons, I liaised with my team and fee earners to develop a protocol for booking them in otherwise free time; driving conversions and fee earning hours that otherwise might have gone unspent.

Service Provider / Partner Management:

Enhanced the client proposition by creating a directory of trusted providers and partners including the creation, negotiation and agreement of new service contracts.

Content Management:

Brochure- copy writing, oversite of image selection, liaising with design team on layout. Photography- both headshot and action shots, and video production for use on social media and website featuring our new propositions e.g. employment.

Founder & Owner

Taylor Hooper Photography

2006-2019,

New York

Built a successful and sustainable photography business grossing >$250,000 yearly and creating 3 full-time jobs.

100% growth, doubling my business year on year for the first three years. With a client base of over 1,000, including top-50 international law firms such as Paul Weiss, Sullivan & Cromwell and Arnold & Porter. With a unique approach to rapid content creation, ensuring clients had input over the process and final output, this enabled competitive pricing and immediate delivery of superior outcomes.
Named among the top 5 headshot photographers in New York City by Backstage.com.

Education

Loughborough University

Master of Science, Digital Marketing

London

Graduation: December 2021

Anticipated First Class Degree (US 4.0 GPA)

Top 10 UK University

Loughborough University is ranked 7th leading UK university in The Time’s and Sunday Time’s Good University Guide.

Receiving a distinction (A) in every module including: Strategic marketing management, Digital Media Audiences, Digital Practices for Customer Engagement, Digital technologies for market analysis, Strategy and Planning, Design Practices in Digital Industries, Information Management

Dissertation: In collaboration with Ogilvy Health, I conducted Qualitative & Quantitative research on recruitment marketing, employee wellbeing and experience, and employer branding.

To learn more about my dissertation and other coursework click here.